João Rodrigues, creator of Cyango, explains his experience creating virtual tours and how this can help to create marketing content.
Adopting new technologies and embracing digital transformation becomes increasingly (more and more) indispensable and the Covid-19 pandemic has come to show everyone….STOP! This is not another typical article using the pandemic as a reason to sell “our fish”. This is an article that comes to tell you about an innovative concept that is already being worked on for more years than the existence of the pandemic: virtual tours.
It was in 2017 that as a wannabe entrepreneur I created my company and from early on I started calling it a “startup” in my pure naivety. One thing was certain: I had started the company because I saw a huge potential and future in the development of technology in virtual reality and augmented reality area. One of those sparks that helped me in that vision was this little 360° camera from Samsung:
Sometime later I started to develop virtual tours using the 360º camera and existing softwares at that time. I started one of my big (biggest) mistakes, knocking from door to door looking for customers to sell virtual tours. Only my great excitement was not enough to sell this product and I needed to understand why people refused to hear about virtual tours. I still managed to convince a few customers, but the virtual tours I developed were not successful.
But as I always liked this, it kept me from giving up believing in the great potential of this product. I realized several shortcomings of other software and the product itself. The most important conclusion I came to, was that virtual tours, as technologically advanced as they were, were boring, lacked engagement and the solution was storytelling.
Virtual tours together with this concept are the perfect match to create innovative marketing content that offers value to the viewer. Instead of empty high-definition 3D spaces, it shows your business talking to the viewer, it shows the place, it shows the experience happening, thus conveying a greater sense of intimacy and security about the brand and the business itself.
These are the ingredients for a good conversion of leads into real customers.
What does it take to create virtual tours that sell?
All businesses are different, with different audiences, different products and services, but everyone can have a virtual tour that helps them sell or achieve their purpose.
Creating a virtual tour is easier than it looks. Just know what to talk about the business, record and build the visit in simple steps.
There are several sectors that can benefit from the application of virtual tours.
Tourism is one of them. The host only needs to record the place, the experience… and guide it as if he were guiding a new customer. All this just by clicking on the camera’s 360º record button, since you don’t need to worry about framing and best angles, because it’s totally panoramic, it shoots everything around.
Then to build your virtual tour, you just need to organise your scenes and place interactive points with more information, with videos, images and products for sale directly on the tour, without having to change pages.
Which makes virtual tours a real sales funnel: the user enters, starts being guided to the offers and to act.
In conclusion, you now know that it is very easy to create new content that is more interesting, interactive, and immersive because it puts us on that place and guides us, making it a pleasant and valuable experience that we would not be expecting.